DIF Innovation Lab
A Danish arena for sports and innovation
We bridge sports federations, athletes, universities, startups and companies to empower the Danish sports industry and impact people’s lives through sports and innovation.
We can help you with sparring on new ideas, products and prototypes. We will set up and facilitate user tests to validate the market of your business model, and give you guidelines for design, service, and usability.
With our vast knowledge of the sports ecosysten, we can identify opportunities and contacts, and provide you with access to federations, facilities and athletes. We also establish networking events for sharing insights and data.
Whether you’re a Danish company looking to go global, or a foreign investor interested in what Denmark has to offer, we help you make the connections – directly, or through events such as fairs and delegations.
PEOPLE WE'VE WORKED WITH
DIF Innovation Lab was established in 2017 to strengthen the Danish sports industry. Our approach is rooted in open innovation, and we believe in co-development and experimenting with new solutions close to the end user.
We help the sports community innovate.
We identify new opportunities and needs for innovation in sports and build innovation capabilities. We support innovation among federations and companies through consulting on new ideas, products or prototypes.
We bring people together.
We help identify partners in sports and facilitate co-design workshops and user tests with national federations, athletes, event managers and volunteers.
To sum up, we are here to share our data, network and insights.
We nurture the ecosystem.
We connect the sports ecosystem in Denmark, create partnerships with leading universities, municipalities and investors. Work with a global perspective to help companies gain international exposure.
The Danish sports assets are
House of Sports
National Olympic Committee and Sports Confederation of Denmark, Team Denmark, Sport Event Denmark, Sport One, Antidoping Denmark — all together!
Positions of strength
Get in touch
Anne Mette Trier
Head of Innovation
Niels Henrik Sørensen
Head of Sportstech
Market Chief, Danish Industry
COO, Danish Design Centre
Mette Kynne Frandsen
CEO & Partner, Henning Larsen Architects
CEO, Team Danmark
Vice President, Carlsberg
CEO, Sport Event Danmark