DIF Innovation Lab

The Danish arena for sports and innovation

We bridge companies, startups, sports federations, athletes and universities to develop, test and scale new solutions to empower the Danish sports industry.

SERVICES

We offer

Consulting

We can help you with sparring on new ideas, products and prototypes. We will set up and facilitate user tests to validate the market of your business model, and give you guidelines for design, service, and usability.

Matchmaking

With our vast knowledge of the sports ecosysten, we can identify opportunities and contacts, and provide you with access to federations, facilities and athletes. We also establish networking events for sharing insights and data.

 

International Relations

Whether you’re a Danish company looking to go global, or a foreign investor interested in what Denmark has to offer, we help you make the connections – directly, or through events such as fairs and delegations.

PEOPLE WE'VE WORKED WITH
ABOUT

Our mission

DIF Innovation Lab was established in 2017 to strengthen and grow the Danish sports industry. Our approach is rooted in open innovation, and we believe in co-development and experimenting with new solutions close to the end user.

We help the sports community innovate.

We help identify new opportunities and needs for innovation in sports and support open innovation to bridge established companies and startups with sports federations and athletes to co-develop, test and scale new solutions.


We bring people together.

We help identify partners in sports and facilitate co-design workshops and user tests with national federations, athletes, event managers and volunteers.

To sum up, we are here to share our data, network and insights.


We nurture the ecosystem.

We connect the sports ecosystem in Denmark, create partnerships with leading universities, municipalities and investors. We work with a global perspective to help companies gain international exposure.

2017

year established

companies involved

28

projects completed

300+

SportsTech DK members

We connect you to a arena for sports and innovation​

450,000

volunteers

8,700

organisations & clubs

2,900,000

members

62

national federations

21

sports visionary cities

House of Sports

National Olympic Committee and Sports Confederation of Denmark, Team Denmark, Sport Event Denmark, Sport One, Antidoping Denmark — all together!

Positions of strength

Cycling

water sports

hand ball

CONTACT

Get in touch

Anne Mette Trier
Head of DIF Innovation Lab

Niels Henrik Sørensen
Head of Sportstech

Emil Stub
International Consultant

Charlotte Mathiesen
Designer

Jakob Draminsky 
Press Consultant

Mads Bang Aaen
Event Consultant

Jørgen Rossen 
Esport Consultant

ADVISORY BOARD

Jens Holst-Nielsen
Market Chief, Danish Industry

Sune Knudsen
COO, Danish Design Centre

Mette Kynne Frandsen
CEO & Partner, Henning Larsen Architects

Lone Hansen
CEO, Team Danmark

Morten Boye
Vice President, Carlsberg

Lars Lundov
CEO, Sport Event Danmark

Ulla Riber
Head of ISS Corporate Garage