DIF Innovation Lab
The Danish arena for sports and innovation
We bridge companies, startups, sports federations, athletes and universities to develop, test and scale new solutions to empower the Danish sports industry.




SERVICES
We offer

Consulting
We can help you with sparring on new ideas, products and prototypes. We will set up and facilitate user tests to validate the market of your business model, and give you guidelines for design, service, and usability.

Matchmaking
With our vast knowledge of the sports ecosysten, we can identify opportunities and contacts, and provide you with access to federations, facilities and athletes. We also establish networking events for sharing insights and data.

International Relations
Whether you’re a Danish company looking to go global, or a foreign investor interested in what Denmark has to offer, we help you make the connections – directly, or through events such as fairs and delegations.
CASES
Our work

Sustainable solutions for sporting events

New technology to reduce ankle injuries in sports

Building innovation skills

Digital Dance Creator

3D print of personal soles

International exposure of Danish sports tech companies

SportsTech Denmark network

Communication technology for training

Solutions to generate movement in schools
PEOPLE WE'VE WORKED WITH






















ABOUT
Our mission
DIF Innovation Lab was established in 2017 to strengthen and grow the Danish sports industry. Our approach is rooted in open innovation, and we believe in co-development and experimenting with new solutions close to the end user.

We help the sports community innovate.
We help identify new opportunities and needs for innovation in sports and support open innovation to bridge established companies and startups with sports federations and athletes to co-develop, test and scale new solutions.
We bring people together.
We help identify partners in sports and facilitate co-design workshops and user tests with national federations, athletes, event managers and volunteers.
To sum up, we are here to share our data, network and insights.
We nurture the ecosystem.
We connect the sports ecosystem in Denmark, create partnerships with leading universities, municipalities and investors. We work with a global perspective to help companies gain international exposure.
2017
year established
companies involved
28
projects completed
300+
SportsTech DK members
We connect you to a arena for sports and innovation
450,000
volunteers
8,700
organisations & clubs
2,900,000
members
62
national federations
21
sports visionary cities

House of Sports
National Olympic Committee and Sports Confederation of Denmark, Team Denmark, Sport Event Denmark, Sport One, Antidoping Denmark — all together!
Positions of strength
Cycling
water sports
hand ball
CONTACT
Get in touch
ADVISORY BOARD
Jens Holst-Nielsen
Market Chief, Danish Industry
Sune Knudsen
COO, Danish Design Centre
Mette Kynne Frandsen
CEO & Partner, Henning Larsen Architects
Lone Hansen
CEO, Team Danmark
Morten Boye
Vice President, Carlsberg
Lars Lundov
CEO, Sport Event Danmark
Ulla Riber
Head of ISS Corporate Garage
