The National Olympic Committee Denmark and the Sports Confederation of Denmark have set the ambitious goal of Denmark becoming the most active nation in the world. To date, they have more than 1.9 million members, 9,000 sport clubs and 345,000 volunteers working to deliver great sporting experiences. Ongoing development, however, is essential if sport is to grow in Denmark. Innovation is a strategic goal in several national federations, both in terms of developing the organisation and in developing new activities and services for the members. The tasks range from fine-tuning existing activities for current members to developing brand new activities for potential members.
To enhance the skills of federation consultants, we developed a two-day innovation course on bridging design thinking and sports innovation. We believe in cases rather than long lectures, which is why the participants each brought a case representing a local challenge. We then presented a range of design methods and practical tools for them to apply to their case.
Combining theory, practice and reflection, the two-day programme allowed participants to test various methods such as gamification, prototyping and simulation.